Exchange theory of dating

The purpose of this study was to identify factors that influence dating-site users to initiate contact with potential romantic partners.

The study was carried out by observing online behaviors and analyzing the profiles and authentic messages of these users (N = 106) over seven months.

When this level is low, we may stay in a high-cost relationship simply because we believe we could not find any better elsewhere.

Exchange theory of dating

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We also have a comparison level for the alternative relationships.

With a high such comparison level, we might believe the world is full of lovely people just waiting to meet us.

Social Exchange theory explains how we feel about a relationship with another person as depending on our perceptions of: In deciding what is fair, we develop a comparison level against which we compare the give/take ratio.