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The Super Bowl dominates the list of the most-watched programs in American television history, routinely drawing more than 100 million total viewers — even in the current era, where shows that attract more than 10 million are considered smash hits.

The mania for all things related to the NFL's annual championship game spreads beyond game day.

Today, the agencies that produce the ad spots put out press releases and sneak previews of what viewers can expect to see on Sunday, while websites everywhere scramble after the game to post rankings of the best and worst.

It’s all a way of maximizing the value of work that routinely costs millions of dollars to produce.

I wonder where he was on location; it DID appear hot as balls, and I'm sure he couldn't wait to rip off that jacket & take a cold shower.